CINQCARE
We developed a cohesive, human-centered brand for CINQCARE, positioning them as a leader in high-touch, in-home care for Black and Brown communities through thoughtful storytelling, approachable visuals, and adaptable design systems.
Client
Service
Year
The future of health and care
CINQCARE isn’t just a healthcare company—they’re a health and care company. We developed a cohesive, human-centered brand rooted in their mission to provide high-touch, in-home care for Black and Brown communities. At the core of our strategy was “Care, Where You Live”, a narrative that reflects their compassionate, personal approach.
Consistent Brand Guidelines
We created comprehensive brand guidelines for CINQCARE, establishing a kind and approachable tone of voice alongside adaptable visuals—like DNA-inspired markers and fluid gradients—to ensure consistent, impactful communication across all platforms.
Project Results
We helped CINQCARE differentiate itself in a crowded industry, delivering a brand that feels as personal and compassionate as the care they provide.
